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You know that clearly communicating the value of these three things is half the battle in growing and enriching your company. However, communicating the quality of your company isn’t always the burden of your marketing team; it’s often the small things you do, the little distinct practices and small traditions that really bind your brand together. Showing your clients that you go above and beyond often is more than maximizing output, and helping your employees find meaning in their work has as much more to do with the how of their tasks than it does with the what. A simple, but compelling practice for communicating the value of your brand is to outfit your people with high-quality pens because pens say what words can’t. Here’s five reasons why this will make your brand better:
Imagine that you’re in a business meeting, consulting with a client, and you write everything down on paper with a Waterman Expert fountain pen. At the end of the meeting, you hand the piece of paper to them with everything you discussed, the important points, and helpful information. What does that say to your client about your company? It says that you’re doing the work and not just talking about it—or even doing the work while you’re talking about it. Now say they ask about your pen. You tell them about it, why you bought it, what it means to you, and what it says about your company. Your client gets an inside peak, a history lesson, a compelling story about your brand just by seeing you write and asking you about it. Your client sees the kind of business that you run just by seeing your pen.
Because your clients can get a feel for your company purely based off the pen with which you write, if they hire you once, they’ll also be more likely to continue to hire your services in the future. Plastic Bic pens are meant to be used once, thrown away, and forgotten; often times, they are forgotten even before they’re thrown away. But a high-quality pen is meant to be a dependable writing instrument, the one you constantly have in your shirt pocket waiting to be used again. It stays with you. To the client, this communicates reliability and pride in one’s own work. So it’s the perfect symbol for saying, “I mean business, and I mean good business.”
One practical benefit that pens bring to the corporate workplace is productivity. While the business world is dominated by computers and smartphones, studies show that using a pen is actually better for remembering information. It will help you and your employees to recall things that were said in meetings better than typing them up on a computer or tablet. It’s a counterintuitive move in our fast-paced, technology-rich world to suggest that pens are still better for business, but the fact remains that pens can increase productivity in ways in which computers simply fall short. It restores the human element to our daily work, grounding us in the simple movements of the hand across a page, leaving an indelible mark.
High-quality pens communicate intentionality in branding, both to clients and to employees. Why not make it a tradition that each new hire gets a new Cross Classic Century? Make it even more meaningful with a custom engraving of their name or even their own signature. Giving your people the gift of a great pen says to them that you value their work. To give them something which is both a useful tool and a symbolic gift shows them that you’re the kind of boss who puts into actions what cannot be said in words.
If each member of your team has a material symbol of the quality of your company, your team members will feel more cohesive and coordinate efforts more effectively. If everyone in the office has the same pen as a distinct mark of their belonging to the team, they will communicate to each other differently, more clearly, and with more consideration. They will also recognize their coworkers as equally important contributors to the growth and enrichment of the brand. They will listen to each other better and feel heard. Getting your people the right pen gives them a stake and a voice in the company which will ultimately shape productivity into a more cohesive flow.
For these reasons, high quality pens can only benefit your company. They act as both symbolic and practical tools for maximizing productivity, organizational cohesion, and they even promote the cohesion of your brand marketing.Pens say what words can’t, so outfitting you and your employees with high-quality pens can benefit your business in ways beyond these five points. It’s a matter of trying it for yourself. To find out exactly what custom engraved pens can do for your business, check out Dayspring Pens’ corporate gift options.